Our story

After becoming a vegan, I was faced with the dilemma of feeding my pets meat-based pet food. I wanted to be able to find a vegan alternative that would be healthy for my pets and also support a compassionate vegan lifestyle. The frustrating thing was finding a reliable source of vegan pet foods and also a range so that I could give them food they loved, as well as some treats! Having seen the great range of vegan pet foods available in Australia, UK and USA I decided to import these high quality foods, and make it easier for other Kiwis, like myself, to have completely vegan households.